I. Sustainable packaging
Sustainable packaging is packaging that does not adversely affect the environment during production, use and after consumption. Their goal is to minimize environmental impact and reduce waste. Nowadays, many companies are choosing to introduce this trend, attracting customers who are increasingly aware of the impact of their choices on the planet. Examples of sustainable packaging include 100% recyclable packaging , packaging made of biodegradable materials, eco-friendly packaging and reusable packaging.
II. Minimalism in packaging design
Minimalism is a trend that is gaining popularity in the field of design . Minimalist packaging is characterized by simplicity, cleanliness and elegance. Examples of such packaging include black or white boxes with geometric designs. Nowadays, many companies are choosing to introduce this trend, as such packaging attracts the attention of customers and provides an opportunity to stand out from the competition. What’s more, in an era of rising inflation, this type of packaging is cheaper.
III. Personalization of packaging
Packaging personalization is a trend that involves customizing packaging to meet customer needs or to promote a particular product. Personalized packaging can increase sales because it attracts customer attention and allows you to stand out from the competition. Examples of personalized packaging include packaging with the customer’s name or initials, packaging with individual designs or colors, or packaging with personalized labels.
IV. Zero waste packaging
Zero-waste packaging is a trend that refers to the introduction of changes in the production process and marketing activities that minimize production waste and waste from used packaging. Companies choose to introduce this trend because in this way they can contribute to environmental protection and gain customer loyalty. Examples of zero-waste packaging include packaging made from recycled raw materials, packaging with reuse, and packaging that can be easily broken down into its component parts after use. An example of such packaging in presented in the photo below.
Summary
Packaging trends are evolving with the changing needs of society. The introduction of sustainable packaging, minimalist designs, personalization and zero-waste packaging is becoming increasingly popular these days. These trends not only contribute to environmental protection, but also help differentiate a brand from its competitors and increase sales. This can also be seen in the packaging industry, where an increasing number of people are investing in proven, yet more price-appropriate products. The year 2023 promises to see further changes in the packaging market, with an even greater focus on environmental care, functionality and aesthetics.
